Mr Eco is an eco-friendly cleaning company based in Guernsey. Their services include cleaning, recycling, valeting and gardening. Since Mr Eco launched in March 2009 they have taken Guernsey by storm with their fresh, forward-thinking approach.

Aim

Design a clean, fresh-looking brand and suite of six logos to promote Mr Eco’s services and position the brand as a professional, through and eco-friendly cleaner.

What we did

We used an image of a simple green leaf to connect the sub-brands. Each logo is slightly different but each forms part of the overall company brand. The rounded font positions Mr Eco as friendly, whilst the green leaf positions the brand as eco-friendly.

Results

Mr Eco loved the logo and it is now used across point of sale, media and online campaigns. They’ve also blitzed their first quarter profit targets.