Branding / Design / Direct Marketing / Web
A total re-brand for The Loan Shop in order to position itself away from sister brands and deliver a high quality client with excellent credit score. To ensure all new media had longevity such as a fully responsive website for all appliances IOS or android
Mad Co nurtured the assets held at The Loan Shop by means of excellent search engine optimisation and a respectable size database to create a powerful suite of marketing tools to carry the business forward and acquire new clientele .
A new suite of radio adverts, email suite and website complimented the re-brand
Mad Co increased the volume of monies lent by 25% in the first 2 months of the re-brand being established. The quality of applicant also significantly improved with an impressive increase in application to payout ratio.