Branding / Design / Photography / Web
In short to produce a brand of Gin from the ground up that will compete in a fast growing market. The Gin needed to be pitched at a mid range price bracket but have the essence of a top end brand
From naming to tasting Mad Co undertook the whole project. We secured the naming rights for Oliver Twist Gin within the UK, EU and Asian Markets and US and set to work crafting not only the brand but the liquid within. Marketing budgets were tight so we needed to explore alternative means of getting the brand noticed and tried.
Whilst the brand was in development the team at Mad Co set to work crafting the ultimate in Search Engine friendly websites. If we were to join the elite at the top we were going to have to work for it … and that is exactly what we did. Within 6 months of inception Oliver Twist Gin was fully developed and ready for the market. The website OliverTwistGin.com reached page one for 14 Gin related terms including position 3 for the term Gin in Google.com and .co.uk