Design / Radio
Raise awarness of Capelles as a long standing local supplier, celebrate 60th anniversary and open new showroom.
Arranged for Tommy Walsh to visit guernsey to open the new showroom and give top tips on DIY throughout the day. Tommy’s celebrity status produced an estimated £14k worth off free PR in local press, magazines and on radio.
The Campaign is still talked about six months later and was a great success, so much so that Capelles has been swamped with customers and had to stop radio advertising. Capelles is now positioned as the premier local supplier for tiles, fires and stone on the island.